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Traits Of a Great Entrepreneur - Interview With TEDx speaker Laura DiBenedetto

Hello, everyone, and welcome to this episode of virtual entrepreneur, the title of today's interview is traits for great entrepreneurs.

My name is Herbert innocent and today I am talking with the TEDx speaker, entrepreneur, and author of the six habit. Laura DiBenedetto debtor, did I say that right roller Benedetta also awesome about DiBenedetto.

I think I don't have the accent, do I add pronunciation.

Laura DiBenedetto. Awesome.

Awesome. So, today we are talking about the six common myths. Sorry about the common myth and misconception about the six habits of happy people and how not having this habits can essentially stop a lot of entrepreneurs suppose that in the track before they really get to the result that they want, which is to live the dream life of a successful entrepreneur, not just in business but also outside in business.

So welcome Laura DiBenedetto.

Thank you. So Laura is a well-known expert in the subject matter of the six habits of happy people and has kindly consented to this interview to share her expertise, knowledge, and experience to dispel the common myth and misconception in this area so every entrepreneur can understand how to build a life of joy, and full of, and follow your passion to share your message. So thank you again Laura Benedetto for joint de Benedetta for joining us here.

Now I'm gonna have to apologize for how I'm pronouncing the second name, I'm wondering where is the second name from I'm very curious because it's the first time and seeing that surname.


Ah, awesome, awesome. So my first question is going to be about your background and experience in the fields of the six.

The six habits, and so that the entrepreneurs in our audience can understand who you are and where you're coming from and how you know you can relate where they are right now in their businesses and in their homes, and then we'll jump into the main areas where people, you know have the misunderstandings and misconceptions so that when it comes to the six habits so that we can really help our audience understand how to pass those ideas, and so that they can, they can, so that they're not stuck, you know, within their minds that they have so that they know that, you know, these habits are things that can be achieved, and they can really get down to the goals that they've set for themselves. And there are ways to navigate any challenge that comes in the way, if that makes sense.

Awesome, awesome. So could you tell us a little bit about yourself in terms of your background, education and experience when it comes to, you know, the six habits that you wrote about

early success in my career, hardwired. I retired when I was 37.

I did that, I was just empty

of joy in my life, and you think of what is retiring so I got very curious. Very. I wanted to understand well, I'm not happy.

My question to that is, what did I have you.

I just really intimately wanted to understand what happened, people had in common because it wasn't one of them.

So, having been in marketing and sales for 19 years, environment, you know, you kind of have to be


Other people feel safe.

So they feel comfortable voting motivated to take an action that benefits. Hopefully them, which would be purchasing something or whatever so understanding human behaviour I'm really fascinated when I really started to go down this rabbit hole, or what, what do you have in common.

And I found these six incredible masses of the human psyche that actually published the book of Hurco and more actively researching and reading. the more I keep seeing validation everyone's out there. They're across spectrums of major major thought leadership and no one, no one is collected,

and being able to put the most sovereign six in one place, and being able to identify that oh my god it's not. These are any fixed.

They're not just like nice to do. These are the pillars of a really beautiful existence and joy the journey of being parents

ORKESTAR doesn't matter. But during the human experience.

So I want them to be good. I figured out these six patterns. They aren't mental habits as being able to actually provide people with a framework is absolutely, absolutely transformed my life changed so dramatically as a result of finding information, discovering these six factors might bring about massive change even more. We always focus on doing more and having more or


So, changed my own life. I actually wrote the book because I changed my own life, because

I want to be happy. But I should share the results for Florida, about how he impacted.

Absolutely, change people's lives.

bestseller on Amazon.

If there was a change you wish to see in the world. Yeah, yeah, yeah.

I have to come up. Yeah, it's free. Yeah.

That is awesome. There's a lot of points that I want to go deep into.

And I'm, I'm actually quite excited that you know you're sharing this stuff because I know, I know from even from my own experience just from interacting with your content, I've come to realise just you know, it's, it's when you have transform and then you're offering other people in a daze and bridge have have crossed over, you can now cross over to as well, you know, to get here it's not something that only I have done, I've seen other people do it again. Look, it's not, it's not a limit to just this person or that person. So I'm really glad that there's all these results, and I'm gonna dig deeper, a little bit into c into helping others see that they can also get there, but now I wanted to ask you a question in relation to something you mentioned earlier that you retired at 37, and you know you've been in marketing for 19 years. Now can you tell us a little bit about how you got started in business and entrepreneurship so that.

Yeah, I was 19 year old highly unemployable.

I didn't want to get fired from quit any more jobs.

I've just never gotten along with people in the box capacity, didn't like it so I decided to create my own business 19 It really wasn't the grand vision I really didn't want, or diminish the value. So I created my own company. And it was basically just a way to own a job, most responsible for how much money I made all sales and stuff like that.

You know over the years I just grew it. Eventually I realised that that wasn't my job.

You know, I would say, you know, looking, looking at my own story. Subjectively, not from the perspective of God, it's my own story, my

objective really, I think my entrepreneurial journey is a little bit more humble, and probably inspiring to some, because there was literally nothing special about it. And that's the inspiration last night.

Yeah normal humans can do this entrepreneurship.

We can't.

And honestly like the path I chose, by all means be inspired by that as well, because the path I chose was to hustle and grind and follow the almighty dollar, be inspired and don't do the successes wonderful money is wonderful, No, all of that I mean early retirement is wonderful. But when you build all of that.

On the ashes of your self worth, your self respect and your health and your sanity.

You could argue it's not worth it.

I think there's lessons to be learned and I ever had the opportunity to go back in time. I don't think I would have changed much about a lot of the successes and failures I have along the way, my career, but I think I would have put these six habits, directly into my childhood.

So I was enjoying the journey much more would have not necessarily hustle grinded it out. I would have done everything from a larger place. Larger place of abundance and, you know, belief and flow and appreciation, loving myself.

You know, I became successful because I basically beat myself and put myself through it.

I think a lot of people do that.

And going back. I realised that if any of these habits in place.

I struggled right, literally, I mean, you look at me and you're like oh boy, you know you retired at 37 You've done a TED talk. Oh you're so impressive. You don't see is the trip to the emergency room because I thought my heart was going to stop beating, or the internal bleeding.

Or, you know all of the other things that I did to myself all because, Yes, you can be successful without working on yourself but it's a lot easier if you do work. If you to set yourself on fire.

You know, and it's health or wealth.

Well, yes, yes, I absolutely agree, I absolutely agree.

And do you feel like your overnight success, or do you feel like there was, I think you taught I think you say there was a lot of hard work but do you feel, given that you tried early do you think it was an overnight success, or was it a lot more hard work to get to the point where you felt success


Okay, okay. And I think also the idea of success as well I think even though we tend to use it a lot, as in you know you get this and that into success but I think, from your point of view and from interacting with you want to think of coming to really understand and appreciate is that it seems success is something that we have to learn to define, would you want to comment on that or maybe add a maybe. Give us your experience in that

success seems to be the opposite of failure. What if things are, you know, like, how do you know your drill yards. It doesn't matter, like, you know, no offence to you or anyone else, I don't really care what I care what I want to like.

I hope others feel the same way like what I do is absolutely irrelevant.

But what you think. Have you ever received. And we attach this concept of success which, oh I guess I'm a little, because at this point it's like, Oh, great. So we've achieved a bunch of crap.

You know, we've accumulated things.

Why have we decided that those matters, do they matter. If we actually have a solid relationship with ourselves and with life. So that continues.

So I think when we look at success we need to have a solid relationship with ourselves, and then really formed some pretty good opinions of ourselves. And then really define success only through that.

Most people who look at the definition of success can probably agree that the, the definition will vary, person to person.

Like for me and versus you different like, you know, I want to make a cheesecake and either comes out well or it doesn't. That can be a success or failure because it's very tangible.

The intangible. Basically enslave ourselves.

All options so if you build your definition of success from a place of like profound pain and lack and suffering. You're never going to hit the target, because it will always be expensive, it will always be this goal that is always our future.

Alternatively, if you truly derive your joy and your self worth and your enjoyment of the crazy human experience, intrinsically you focus on what your definition of success will be much more humble. It will be more inspiring, And you'll probably.

Well, it's obvious that you're the expert in the area for six habits here and I'm thinking you just from hearing this already, it's making it's connecting it's making a lot of sense in terms of really the things that are more important that we need our attention focused on, I'm going to dive deep into the myths of myths and misconceptions so we can get those cleared up for audience as well as you know, for me here as in terms of how they relate to our entrepreneurship, and our personal development, our health, as well as our life outside of business. So, what is my question that I have is, What is, do you think is the number one myth that entrepreneurs on their journey to building successful businesses, and in life that they're happy about, You know, what's the misconception that they might have in terms of the six habits.


So, one of the habits is bastardise the concept, people willing to know.

Absolute boldness.

People think that, Oh, I'm grateful you appreciate what you have on Thanksgiving with your family. We all went around the table have gratitude for you.

Gratitude as a different than what most people

think is not writing down 10 things that went right into your day.

not nice. Definitely feel good, help you be more aware of what you have. But gratitude as a lens through which you look at your life and the fabric of your life. That is a different type of gratitude. Like I said, it can people look at it like right in the face, and I think that, you know, if I say to someone, an entrepreneur executive.

Gratitude will be one of the things that will set you on the path toward greater fulfilment, joy, love, what I'm going to get, and I get almost exclusively every time is, oh yeah yeah absolutely.

Shut up. Put your hubris aside and the fact that you think you know this and ask yourself the question, what is my job.

And what is that coffee. So just because you know about something flirted with it once or twice or even flirt with it every day it's a form of a gratitude list. It doesn't mean nothing.

And as concept. Gratitude changes how we show up with our partners, marriage partners, children with our parents, our clients with our sales people with how to use, you know, with board of directors like gratitude as a lifestyle. And as a mindset, dramatically impact all of that, and you actually, you operate your experience you differently you experience you differently. And that's not the occasional portation with gratitude and mastery is what I, and I think you may have touched a little bit on this from the previous things that you said. And I think, I don't know. What's the best phrasing here I'm trying to use but what I would say is,

from what I've learned and we had discussed a book earlier before you, you know, before this interview there was a book that we were talking about and one of the things in there was the concept of gratitude. Right. And one of the things that I've come to realise is, what do you say, is very, very true in terms of there. There's a lot of things that we use words very, Very unconsciously, right, and intentionally, maybe, maybe, without purposeful intention, if that's the right word that I'm trying to use. That is, we do that a lot of the times. And for us, entrepreneurs, or for any one of the listeners who wants to take a powerful meaningful action it. We need to come to a point where, you know, yes, we, we are conscious of our actions and conscious of our intentions, I suppose, is why I'm trying to understand. Will that be the point of view that you mean there when you say, you know, we, the way we talk about gratitude is not the ideal is that what you mean, as we need to be more conscious of our intentions towards gratitude, or how would you emphasise that if you had to put it in a sentence so that a person who doesn't understand this misconception can understand. Okay, I think I know what you mean.

Well, gratitude is a lifestyle, in which every

public simplest way to put it. Okay, I would love to be able to summarise, a topic that is largest to one or

not. It is not what you think.

The biggest problem is, we need to challenge our assumptions and challenge what we think we understand and go deeper, always become a better provider of how you become a better family person is hired to be a better salesperson, you go deeper, use more service to do selling services.

You understand it fully. We have this very very simple condition, that we understand what

I say this fellow flawed human. We are not as smart as we think we do. Yeah, less talented than we are. And every single time we overestimate our abilities or we overestimate our knowledge, we're actually doing ourselves a tremendous disservice because we don't stay humble, we don't stay curious, and we don't grow. So, come off the pedestal you've just put yourself on life and ask yourself, what I know more gratitude.

Okay, and what well, how do you think this kind of belief is hurting them, is there a way you can explain that this kind of belief is doing this, Like as a simple scenario, perhaps

our lives and take everything for granted.

Couldn't be any more simpler than we're assholes to ourselves and others were not fun to be around, we are just another consumer versus an enlightened being missing out on, tonnes of success, we're missing out on. Joy, like crazy, we're missing out on the beauty of being a human for the short line. So, yeah, the cost is tremendous. And it isn't just entrepreneurs and CEOs and whatever this is all human children. Yeah.

Damn smartphones, things like that, like own more your soul, checked out, taking her life for granted and really just living for all the wrong stuff. Yeah, and doesn't have to be that way. So that's what we're getting wrong, and the cost is yeah, that's been great stuff. I'm wondering, is there a way.

Let's say I'm listening to you now and I'm thinking, Okay, how do I go about how can I keep this in mind, is there a way you could tell them what intrapreneurs in their audiences do now so that they know that they know that the truth about this one misconception.

I would say that when you want to take action. You need to dive into self awareness, so obviously I recommend getting a book. It will really help you and add a lot of enlightenment. Aha moments.

You can get that on Amazon it's six habits Si X habits, calm. Yes, we all do, but if you're the type of person who's like hell no, I just heard you on the podcast you just noticed your book.

Awesome, awesome.

And I think, from my personal experience, I completely agree there, I think there's a lot to be said about self awareness now, I didn't learn any of this myself, I was forced to learn it, but I think you while you're saying there's a lot to be said about how you show up when you fully aware of your own thoughts, your own action and, and even from, you know, reading your book I personally love it because some of the content on how you address it and the steps you give the readers that they can tack that they can take just seems to make so much logical sense to lead them, you know, into a position where they're able to fully see themselves and become aware, become aware. So I personally would recommend it.

And, and, simply because I can see the value, just from reading it myself. Now, I'm not going to go too much deeper into all the concepts because nobody wants their, you know, the, the book and the story to be you know, to be spoiled or anything, except the one thing I would like to ask you is, is there anything that you know, we'll be true in, in the, let's say, if you have to give an entrepreneur and advice right in. In this regard, of the six habits. What would you give them so you know, they, there's an entrepreneur, they're working a lot of hours. And we, you want them to snap out of their habits, and what would be the best way, what advice would you give, or what thoughts or recommendation that would you give to have them snap out of that habit and come into this world of, you know where they are fully taking action to better, not just their business but also their well being, because that is important.

Self awareness, the more aware you are on yourself or your ego, the more aware you are have overuse.

Also like capacities for where you need to go to become.

And I know we've talked about the self awareness here, and it seems to be a very key big mindset, but is there another, you know, perfect mindset that entrepreneur could the you know could use that should know about the six habits that will virtually guarantee them to start taking those small positive actions and change in their life and work.

Transformation is

number one, information, but you actually know what the goal is what will help me get there so you know we talked about some of this

inside but we don't have a lot of time to really dive into that. Yeah, it's all it's all there and that's the information now apply this.

We're gonna make, like I said a cheese, right, or you need a recipe, you know what's called for. And then, when you're looking at step two, step two with after you have.

You need to be very self aware, to be aware of yourself within the context of what.

So, maybe.

Oh, I don't know how to do this.

In the case of habit acquisition, you need to learn to learn about yourself.

And then you need to be inspired to take action towards mastery three and it's, it's repetitious ongoing action.

Once upon a time, and you just got back up to try it every


Yeah, and it's the same thing with quitting smoking, going to the gym with a consciousness.

For a while, for those that have read the book or want to read the book, there's also a tool to help people with mastery. It's a 90 day habit mastery programme is unbelievable things that helps you get out of your own way. Stay hyper self aware. continue to actually good habits.

Build yourself.

If you go to the six and check out the book with the book comes loads and loads of free goodies for self awareness, coaching tools are all free to the TED talk if you're interested. After you read the book, check out mastery or.

That is awesome. That is awesome. Is there anything that I haven't asked you about the six habits and myths, the myths and the misconception that you think, many of the entrepreneurs in our audience may want to know that you'd like to share

one of the largest things that entrepreneurship.

Just, it's all tangible stuff, it's all oh I gotta call the accountant, oh I'm gonna go on a sales call. There's so much intangible. And the truth is, you will only ever achieve your career as much as you have achieved in your job.

Certainly you can achieve a great deal of commercial success without working hard, but it probably won't be or hate yourself.

I think sold us on the bill of goods, held for a while. For that, we will have to pay the price in order to have the wealth, and oh yes, it's helped with our bodies, it's helped health, health and our relationships, it's, it's helped across the board,

much more.

Why would you actually do the work and prioritising real realise that it's not an afterthought. It should be the person body and helping people start companies right now to be executive coaching and doing. And in that, It's amazing how often I experience it, people who are like oh yeah I don't really have time to read self help books oh I don't really want to do this work and, you know, no I just really want to talk about the work we're doing here.



You are the reason. Yeah, you stop being problem.

You don't have a problem anymore, but once people start opening up to conversations and are willing to go inward and do that work.

Know you say something the end kind of triggered.

Yes, very happy thoughts in my mind because sometimes we do forget that we are the problem. And I'm so glad that you mentioned that because sometimes it is asked that needs you know the solution and not associated the company not the team but to the person that we are, and it's very true and a very quick story I remembered was the story of, you know, the, the doctors, up in the 1800s who were doing surgeries and not washing their hands that resulted in what they call that the Black Death of childbirth, right, and they were they expressed that needed the help on themselves, was a simple technique of just washing, not as simple sanitization was the solution, but it took them 30 years to realise. So what you're saying is the same US business owners, entrepreneurs, you know, we want to build this lifestyle but really we could be the ones tying our shoelaces from both feet together, preventing ourselves from moving forward and not realising so I'm glad that you, you know, you brought this up and clarified because sometimes it's a topic that, you know, it sometimes goes under the radar, because everybody's so focused on the sales and the marketing techniques and the marketing strategies so I'm glad that you took the time and opportunity to share with us yes I want to thank you so much for this great interview and I am sure a lot of entrepreneurs in the audience have a much clearer understanding of the realities of the six habits, and in terms of what they can do for them.

And I think you've really clarified in terms of the mindsets that is required. All this to you know to to help them get where there is there, maybe it's their way. So, we know there's a place that we can learn more about you. Do you have any final thoughts that you want help us in. In closing, of this topic.

Yeah, go forth with the beautiful plants look inward, take action, that will help you. Yeah. Yeah. And can you remind us exactly where can the entrepreneurs get the book, so I just want to make sure they know where they can get the book and the materials to get started.

If Make sure that you out word six habits.

Awesome, awesome, thank you again for helping us on specifically on how you know to help intrapreneurs so that they can go about building their life of joy, and follow their passion and sharing their messages. I think it really starts with us. I believe that very very powerfully and I'm glad that you share that message with entrepreneurs. So thank you so much. Laura de Benedetto, and thank you to all the intrapreneurs who have joined us on this amazing interview slash presentation about the sixth misconception. And now you know exactly, you know why you could do in terms of getting started to improve not just your business but also your, your well being, your personal development. And so again I am Herbert innocent and thank you for tuning in on this episode of the virtual entrepreneur, I would like to, I would like to invite you to go and check out where lower de Benedetto resources are which is the six That is spelled six si X habits that calm today so that you can get started on developing, you know your habits of happiness but also positive habits in your business, in your life and relationships. And as always, have a wonderful day, recording stuff.

Okay. That is us.

Wonderful, well.

Wonderful well.



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