Do you want more leads? or do you want to just scale your business from five or six figures, all the way to seven figures?
Join me on this podcast of the virtual entrepreneur. If you're new to this podcast. I am your host, Uber innocent, and welcome, and thank you for tuning in on this podcast.
Today we are going to be talking on how to hone in on your ideal customer. Now, one of the things that we talked in our last episode was the idea of honing in on your ideal customer, and we had talked about this with David Trotter in the interview that we had with him, that took place a few days ago, and it's one of the last two episodes.
If you haven't heard that episode I want you to go and listen to that and then come back, we'll still be here, you will get so much value from him, and this episode will make so much sense. One of David's key takeaway was that if he could go back and start all over with today's tool and everything.
One of the things that he really believes is that we need to know our ideal customer, and we need to know our customer, so much better, so that we are able to deliver so that we are able to communicate so that we are able to have the impact that we want to have with them. And so the focus of this entire week. The theme is going to be on knowing your ideal customer.
Starting with today.
The first thing we want to know is, we want to know our customer's profile.
So if we were to give our customer. An ideal profile, what would it be like. And that is what the podcast episode of today is going to focus on. This is typically referred to the avatar, right, your customers, Avatar.
So, I have prepared here as sample customer avatar, which I think will be very beneficial. moving forward in understanding your ideal customer. So, here is a description of a typical of my typical ideal customer.
My avatars name is Bill.
Bill is a struggling business owner who dreams of becoming a millionaire intrapreneur currently bill focuses on lead generation and scaling, his business.
Ultimately, Bill wants to become financially independent and spend more time with family and friends, right this minute. Bill will be ecstatic if he could get more leads, more subscribers and more sales.
Unfortunately, Bill needs to figure out how to rise above all the online noise, build up a loyal fan base of customers and run ads that get clicks.
Bill is also really frustrated by the fact that ads can keep getting more and more expensive.
It seems like people don't buy don't want to buy anymore.
And everywhere you turn, there's a new competition, or someone trying to rip you off.
Plus, he still feels like he needs to get the answers of these questions before we can move forward.
How can I get more leads.
How can I make more sales, more consistently? How can I stand out from the crowd.
Bill is also really hung up on the idea that you have to be a guru to make any real money. If you don't have a list.
You go bankrupt running ads.
And it seems like all the online people making money with ads are people selling courses on how to make money running ads.
In fact, it feels like advertising platforms, actually don't want him to succeed with lead generation or scaling, his business.
When all is said and done, Bill just wants to reach financial independence through online sales. Leave the life of the online dream. Everyone seems to be living and keep making money for longer. Instead of leaving promotion to promotion to help bill. I'd like to invite him to check my website. The done for you website copy at Herbet marketing help.com.
So he can get all the ads, email, and website, and sales letter and all more done for you, without having any copywriting experience whatsoever.
If Bill wants to get amazing sales copy quickly done for him. Eliminate years of work and worrying and struggling to write copy from scratch, and create custom marketing messages, tailored for your ideal customer, in as little as just three days.
Then the done for you website copy is definitely for him.
Bottom line is, I promised to show him how to get all the sales letter scripts website webinar slides, emails, an ad done for human does it without spending time staring at the blinking cursor, wondering how can he start.
So that is a detailed description of an avatar profile.
We're going to try and break it down.
And the goal is to break it down so we can understand the elements that are in place and that play. And that way, wherever you were sitting down, I want you to grab yourself, pen and paper and just take down the note, creating your own avatar script.
Right on, as listening to this episode. And if you do it right now.
As soon as you're done with this episode you have yourself an amazing avatar script that will allow you to identify the people you want to serve in your market. That is one step closer to being able to talk with your ideal prospect.
So let's break down this avatar script. The first thing is, we have given the avatar, a name, right, Bill.
My avatars name is Bill.
The next thing is, we have given bill, an identity problem that he wants us. He wants us to solve for him.
Bill is a struggling business owner who dreams of becoming a millionaire entrepreneur. So the millionaire entrepreneur in this case is the dream it's the one that is the benefit and the desire, the long term payoff that Bill once.
Right. And then there are two things that bill's focusing on, which is lead generation and scaling his business.
And ultimately, we have learnt not to once that build once.
Ultimately, Bill wants to become financially independent and spend more time with family. Now these are the reasons why bill is doing what he's doing to become financially independent and to spend more time with family.
So why does your ideal prospect customer desire? So you want to put those there.
Next, we need to know three things that he really, really want in terms of allowing him to go to the next stage. So there is the desires that are becoming financially independent and spending more time with family. And then there are the things that he wants.
That will allow him to get there, right this minute, Bill will be ecstatic if he could get more leads, more subscribers and more sales. So what does your ideal avatar customer want.
That will make him really happy right now.
So you want three things there.
The next thing is we want to look at the roadblocks preventing bill from getting what he wants.
So here we saying, unfortunately Bill needs to figure out how to rise above all the online noise, build up a loyal fan base of customers, and run ads that get clicks.
So those are the three roadblocks that our ideal prospects or customers are facing. One is rising above the online noise. Building a loyal fan base of customers and running ads that get clicks. So for your case. It may be if it's in fitness.
It could be, you know they need to start working out with a plan that fits their schedule, something like that. Or, you know, having a dieting plan that meets their needs. I suppose.
Now I am not an expert in the fitness industry, but what is the roadblocks, I suppose, that is preventing them so one of them could be, you know, sticking to the plan. Another one could be
needing the guide. Right. and another yet plan could be finding the motivation. Right, so it depends on what your niche is, you want to put the roadblocks that your ideal customer is facing.
And then the next thing is, things that are really frustrating them. These are also problems.
Right. So, Bill is also really frustrated by the fact that ads keep getting more and more expensive.
It seems like people don't want to buy. And everywhere you turn, there's a new competition or someone trying to repeat off. So these are things, and emotional roadblocks that are preventing our ideal customers from moving forward.
Right, so as are getting expensive and also these are perceived roadblocks that's another thing to really think about. These are really perceived roadblocks. Right.
So you want to put three roadblocks or roadblocks down there, right. And essentially, there are pain points that if you can alleviate from your customer, you are solving the emotional problem, because one of the things that we often forget is when you're solving a problem for the customer.
The problem is not just the physical problem that they want. There's also the emotional problem that has built up from wanting that solution and from searching and getting frustrated, not getting the solution that they've wanted. And so, in this case, we need to address the pain points of our customers, right, so what is the pain point that really frustrates our ideal customer.
And in this case, his ads are getting more and more expensive and they are getting expensive if you followed Facebook and all these other ad platforms platforms, you would notice they are getting expensive. And then, so you need three pain points that you can address so that when you say them, your ideal customer understands that pain.
Right. And then the next thing here we want is we want to look at.
Another thing that he believes, right. So for example, your ideal customer is gonna have an enemy and the enemy is usually just the thing, or the entity that seems to prevent them from getting what they want and in this case, we saying, in fact, he feels like an advertising platform don't really want him to succeed with lead generation or scaling, his business.
And for some people that feels like when you know advertising platform decided to just suddenly just scale up the price, or just switch or just remove a specific feature. And then it's like for small business you are left wondering, how do I get what I want now with all these changes, how do I keep up. Right.
So there's also that element over there. So who is the enemy so you want to address the enemy of your ideal prospect. Right.
Then after that, the next thing you want to address is what your ideal prospect, really just wants, right, and this is essentially the result as we've said before, so what result, does your ideal prospect want, and in this case we said, Bill really just want to reach financial independence through online sales, right, to leave the online dream that everyone seems to be leaving.
And also to make more money in the lone hole instead of leaving promotion to promotion.
Right. And if you've been in the online space sometimes feels like you have to keep promoting, day after day, just keep on going.
So, in this case we said, when all is said and done, Bill just wants to reach financial independence through online sales. Live the online dream that everyone seems to be leaving and keep making money for the long run instead of leaving promotion to promotion.
And then the next thing is, how can we help our ideal prospect, our ideal customer. So we are saying here to help bill, I would like to invite him to check out my website. The done for you website copy service at Herbertmarketinghelp.com So that he can get all the ads, emails, webinar slides sales letters and more done for you, without having any copywriting experience whatsoever.
So here you can see it's really what I can offer.
My ideal clients that is the biggest problem that they're said that they're feeling that they're facing. Right. And then we are saying if Bill wants to get amazing sales to copy quickly done for him.
Eliminate years of work and worry struggling to write sales copy from scratch, and create custom marketing messages, tailored to your ideal customer, in as little as just three days, and it's all done for you, then the done for you website copy service is definitely for him.
Right. So here we are emphasizing on the things that we think will definitely benefit our ideal clients, right, so the bigger results we are talking about the big benefits that we are offering our ideal customer, and we need three big benefits. So one of them is getting amazing sales copy quickly done for you.
The other one is eliminate eliminating years of work and worry.
Right, writing copy from scratch, and the other is creating custom marketing messages, tailored to his ideal customers think about that. So those are all the things that will help him reach where he wants to go.
And then finally to bring it all together.
We are saying. Right. The bottom line is, I promised to show him. And then, what are we going to show him or what are we going to show him. And this is gonna be the headline, that's gonna be awaiting for our target audience.
When we send them to a page. So essentially, the thing that they're looking for, right.
Think that's going to attract our ideal audience. And here we are saying. The bottom line is what we are going to show him.
I promise to show him how to get all his sales letter scripts webinar slides, emails and ads done and dusted without spending time blinking at the cursor wondering how to start. Right.
And that's gonna really alleviate his problem because now he doesn't even need to worry about it.
So that is an example of an ideal avatar profile, if you wanted to write one in the story format. That could be one way of writing it. Right. And when you write it like that. It also allows you to think, how about your avatar, the problems that they're facing the pain points, the solutions that they want, how you can alleviate them. And how exactly you live with them that seems to be benefiting them. Right.
And so the story has to make sense, it has to be coherent. And when the avatar hears it, it has to speak to them. So that's an example of how you'd go about creating your own avatar. And if you've been following along.
I hope you're able to pause this rewind and create your custom avatar profile, because this is going to go a long way in helping you really really reach your ideal customers, and speak to them in a way that they can take action.
Because at the end of the day, it is the action that you allow them to take that matters.
So we need to give them the opportunity to take the action, and knowing them by creating this custom avatar profile is the first step.
So, I want you to do that.
So rewind this episode, and I want you to do that. And aside from that,
I want to thank you for tuning in on this episode of the virtual entrepreneur, and I will talk to you on our next episode.
And as always, have a wonderful evening.