How To Start Building Brand Image, Professional Reputation, and Personal Branding
Have you ever wondered how to build your brand image, your professional reputation, as well as your personal branding?
Well, join me on this episode of the virtual entrepreneur. If you're new to this podcast, a very warm welcome. And in today's podcast, we're going to be looking at how you will go about building your brand image as a reputation as well as your personal branding your professional reputation as well as your personal branding. and before we jump into that this podcast is especially the go to podcast for entrepreneurs who see their business as a vehicle for change.
And on our last episode, we talked a little bit about a different topic on essentially how to use your pricing to deliver better value so not so much as increase or change your pricing but really looking at your pricing from a different perspective so that you can deliver more value without really doing anything was just positioning your pricing.
With that said, if you didn't get a chance to listen to that episode, go and listen back to that episode, it will give you a tonne of value. And when you're done you can come back we'll still be here. With that said, let's jump into today's episode, which is on this, by the way the notes from our last episode can be found at Herbet marketing help.com
So, let's jump into today's episode so we're gonna look at how you can go about essentially building starting to build the brand image, the professional reputation, you know, increasing your professional reputation in your market space.
And then as well as your personal branding, and in today's specifically we're going to look at a social media platform like Facebook and if you're going to start from there because once you've mastered that one. The rest of them are not very difficult.
Right. So, at this moment might be wondering well why is this important, and there are several, several reasons why this will be important. Right.
And the first reason is that of security is the biggest problem that we face as business owners so if you're a small business and you're just starting out obscurity is the biggest problem it's not so much that your product won't sell is not so much that the plants are difficult to find it's that you are obscure nobody knows about you and what you do, you've created something new, and you're new in the world of providing services or products to people, so nobody knows about you yet.
And even if they do know you, they don't know why they should buy from you instead of someone else who they already know. And so there's that differentiation and so personal bra, the branding image, the professional reputation and the personal branding comes into this, and I'm going to share with you a few tips and tricks that I'm seeing others that are using in the market space.
So now that we've addressed why that would be important and the next thing is, what are some of the mistakes I suppose people will do in terms of personal branding. Well the first mistake is this, we assume when we put up a website, people will come and we assume that is the end as far as the business image is concerned and we assume that our part in bringing our message draw clients and prospects and customers, as well as business partners if there are any is complete.
And that is a false assumption.
Right. It's like, you know, taking a drop out of the ocean, and saying, you know, I've drained the entire ocean. Right. It's vast it there's a lot you have to do to get to there and it's a continuous process and that's one of the few things that I'm seeing, and I'm learning is that it's a continuous process and it takes a lot of repetition and it takes, you know, it takes a while to get going to the point where it's going to be moving on its own, it's gonna start, everything will just click and then start moving but it takes that momentum to build that up.
And so that means every little change we add those incremental creates a compound effect to the point where it's so refined we know exactly what this means. And this touches back to a point that I learned earlier. So there's this thing of self-confidence and there's this thing of certainty.
The difference between a person who has self-confidence, and the person who has certainty is that the person who has certainty, doesn't need to have self-confidence they have, they know what will happen, they understand what they have and what they can work with was the personal self-confidence, their self-confidence can be completely shattered and distorted once they're asked or forced to focus on or put on a perspective that they didn't see before was the first to confront the reality that self-confidence is internal.
So when it comes to branding, images, these compound effect gives us certainty, right, because as we build on, we start testing messages that work without realizing which of our messages are resonating with clients without realizing whichever messaging, you know, make more sense to the minds for clients or prospects or business partners, as well as, even our teams, and these become the foundation of how our business is built so in the future, we will be able to correct someone you know what that is not the way to do it because we know it has negative effect and result.
Right now, there are two ways to learn all this stuff, and the way. The first way is you go and model someone who knows what they're doing. They've done it. And the second way is you try and practice until you have it all nailed down to the letter.
Right. And so, they both have their own pros and cons. One of the pros and cons and if you're a small business owner, try always testing all this messaging marketing is really expensive, it's really time-consuming, and we don't have those resources. And on the other hand, modelling is much simpler just find someone who is doing what you're doing, and then try and use similar structure try and use similar process.
Try and use similar patterns, right, not so much copying by just model, you know, the framework of how things are used what colors. Maybe not even colours but just what how things are placed and how do they make sense to what they're trying to do, and by using those methods.
What this means for us is that we can then provide a solution to our ideal prospect in a way that makes sense to them, right. So, and the reason why I mentioned modelling is if you're going to go about building your brand image, your profit, or your professional reputation is already personal branding.
At the beginning you do not have that much resources, and maybe you don't have the money to invest in branding, because the returns aren't immediate right.
And so what this means is by modelling, a company you aspire to make your company to be Memorial a similar company, or maybe even in a different industry what that means is you can start heading towards the right direction without spending any much money other than just effort, and then later on you can always refine it, but you're really good at started rather than waiting and saying oh well, throwing your hands up and saying, I do not have the time, the effort, or the money, right, so those are the things to cover them before we jump into it right so, and one thing this is going to be from what I'm saying it's going to be a learning curve. Mistakes will be made. You just have to pivot.
Adjust adjust and keep going forward until you get to the end.
So the best way to prevent these mistakes is to try not to create everything from scratch because that's a very long learning curve if you're creating everything from scratch and there are many tools to help with this.
But for today, the biggest we're going to try and use is going to try. That's going to really give us those faster results and allow us to hit the ground running and get started. It will be the tool called Canva. Now Canva is a free tool for branding.
If you go to canva.com and sign up for a free account. And this to essentially allows you to be able to use this to create your marketing material and even customize branding, and keep it all together so that when you're creating a post or whatever you're doing and social media and all these different platforms, you have a very uniform structure for creating and framing your message so that it's all consistent.
And with that said, So in today's episode if you were to go about creating a branding map presence in a social media platform like Facebook, we might go to cover, and then we might upload a picture of ourselves, for example, it's just an example.
And then we might go to the section where it says find, you know templates you might select something like the Facebook template, which is like the Facebook cover template if you wanted to use that to create the branding presence so that you can start telling the connections you have in a social media platform like Facebook, who you are and what you do.
So you can use that there so by using that you can.
So now that you have that, that Facebook there. You can essentially upload your image, edit the background and add text right and the text you're gonna add there is just simple text to let them know what you do and how you can help and who you have who you are, what you do and what you have and who your eyes in so much as important as what who you help and how you help him and even why you help those three things, so why, how and what maybe, right. So, you might say I help coaches with getting high-quality prospect. Right.
And that's it. Or you may say, You know I help coaches and get a much better lifestyle without having to deal with all this cold calling and all these things. Now I'm just making this up. Now back when I got started with this show.
I made one which said You know, I help.
I think anyone can use a seven figure strategy to make 1k plus per day without creating product of selling anything, and this was an affiliate marketing platform so those things are possible in those markets. But the idea is here you're creating a small little message on your profile so that when they read it, they're like, oh, so not only do they know who you are but they also know what you do, which is a very good way to get started as well.
So I wanted to cover this here so you got to cover your body image over there and then you put your image into the background of the Facebook profile you can choose others like Instagram. And I think you can also use them for LinkedIn as well.
But the idea is you can also put text, a very well styled text with a small message in telling your viewers in what exactly in this is a case of attracting people with questions towards you so they may have a question about what do you do they have questions about how you can help them or how it all works together.
And this becomes your initial lead, and if you can make a really good first impression explaining your results, helping them giving them value, then ultimately those leads to clients I've seen it work, and it's something that, if you want to get into social selling and positioning yourself in terms of building your personal brand, your brand image, your professional presence, and as well as personal branding.
This is a very simple, but easy step to take. As you go forth, especially if you're starting by yourself, so this will be a very nice way to get started. So that is this. On this episode, that is that for this episode. I hope you got value from it. And if you did. That's wonderful.
You can find the notes for this episode at virtualentrepreneurswebsite.com
So the virtual entrepreneurs website.com Or you can go to Herbet marketing help.com And you can find those notes there. Other than that, I will talk to you on our next episode of the virtual entrepreneur.
And as always, have a wonderful evening.