So what should you do if you want to get your first 100 or 1000 high-paying high quality and loyal clients?
Hello everyone and welcome to this episode of the virtual entrepreneur if you're new to this podcast. A very warm welcome. I am your host, Herbert innocent and this is the go-to podcast for entrepreneurs who see their business as a vehicle for changes, look, I bring you the tips the tricks and the big secrets, the how-tos and the success stories, Success knowledge from entrepreneurs around the globe so that you can be able to take this knowledge and use it on your business.
And now today what I want to do is I want to share with you a small, little tip and trick that I've used, but I've also been learning seeing that not just me but other entrepreneurs in the world in the field are using this as the first stepping stone into the world of building loyal raging raving fans for their business and their missions.
And before I get right into that. On a previous episode we talked about how you could essentially get more clients by using a simple and free tool. And that tool is essentially a CRM tool. If you didn't hear that episode I want you to go back and listen to that it's going to give you a very powerful mindset on using CRM, so that you can free your time as an entrepreneur to focus on things that matter but also what gets measured gets improved as Simon Sinek would say, and what I've noticed is for a lot of entrepreneurs online, offline, your ability to be able to measure your results. Your ability to track how your efforts.
The result they bring you back is very very important because how would you know what's working and what's not working, how would you know what improve you don't track, how would you know if you're getting more clients if you're losing clients. Right, so we want to use every single tool we have because to reach those ambitious goals that we have set for ourselves. It won't happen with the mindset, and without data. So, that's it.
Today, we're going to talk about. And by the way, if you're wondering where you can find the notes from our last episode, just go to Herbetmarketinghelp.com
That's herbertmarketing help.com h e r b e RT marketing help.com So, with that said, bizarre thing. On this episode, we want to talk about how to build your, essentially, 100 to 1000 very loyal clients, right, and how we're going to do about it, it's something that you may have heard a small part of it and I'm going to try and make sure I give you a very good background and in depth and how you could go about this. And that is, you want to build what's called your power base. What does this mean, okay, so everyone going in business, you probably have someone that you know, you may be studying business today by the chances are you have friends from high school, from university, your friends from childhood, your family, you have people that you know.
Now this is important because, since you have people that you know, these people have invested a small amount of trust in you, maybe a lot, but they have some trust in you. And that's a very good place to start in business because as you asking people to take their money and vote for your product by buying it, what essentially you're saying is they need to take a risk you're asking them to take a risk and that risk is easier to take when they believe in you when they trust you when they've seen you, and they know you, when they love you for what you do, that gets easier.
Right. And so with that said, the focus that I want to go into is building a power base means essentially looking at the relationship that you've had with past friends past clients even past family members that you may not even be talking about, but reaching out to them and reigniting those relationships because by reigniting those relationship not only do you give yourself a chance to fix it, but this is the opportunity to be fixing those things. It's an opportunity for you to create an opportunity for yourself but also for them. See as you reach out to them.
You put their context in order, right.
What happens is you're putting yourself in a position where, if they have an opportunity for you they can now talk to you.
Somebody has said the conversation, right, might as well be you know pointed waiting for somebody else, you know they want to do it. Maybe they will, maybe they will, chances are not all of them. But the point here is this by reigniting those relationships. You put yourself in a position where you have a chance they might ask you what are you doing these days and then you can talk about the product or service that you're doing the business that you're building the mission that you're trying to accomplish the vision that you have that you've set for yourself to go about conquering right. But before you can do that, we need to start first reaching out to those people.
The aim is just reach out to them and ask how they're doing and just say you know I was thinking about you. Just keeping them close, because the chances are they also curious how you are doing. They also are on your mind, maybe not always but sometimes, right, and if they're in business for themselves if they're doing something else.
Don't ever say, you know, I should have done what you're doing, I should have reached out to you, I should have tried and get in touch with you sooner. Right. I should have done what you just did, which is reach out to me, my thank you for that. Right. And so the goal here is to consider this right you, even if your friends may not buy or your family may not buy, they probably know somebody who does want the product or service you're trying to sell right i mean it can't be that much well different, and the benefit is it doesn't hurt to reignite those relationships. Because who knows, they might meet someone now that they know what you're doing. But the idea is this. Your friends have friends, right.
So if they don't use it, they may recommend somebody else who know, although their friends might have friends. Right. So it becomes a topic of, oh, yeah, I heard a friend of a friend asked me about this, or something like that, or I heard a friend of mine saying their friend asked for this. And so it becomes a conversation that can go on. Right now the goal is not to ignore them, just so you can get them to do business. It's reignite those relationships so that we can Kindle them maintain them. Right and repair them. But as you go about doing that we might as well add opportunities into them.
There's no need to limit and restrain.
What could be right. And so that's what I wanted to touch there, and this has been a very useful way for a lot of businesses to start, but something strange happens.
For sometimes for business owners, as soon as we start, we feel like this is something that we have to exclude certain people because they wouldn't that they wouldn't understand, or they wouldn't think of this, or whatever this is, we have all these ideas and things we tell ourselves to stop ourselves from doing this one thing, and from what I'm learning it is a very, very powerful thing to do because you know there's much more. The there's much more to these relationships and the first thing is, there's trust already there's trust, even if the, the, you know your friends were not quite very friendly with you either back then.
It's an opportunity to make it different. Right. And you might even get partners out of this. And then the next thing is, is a sort of loyalty because you probably share some similar value or some similar viewpoints of the world. Maybe wildly different but similar in some aspects and some, something else, right, you share a community, and that's something.
And the other thing is, right, once they become a customer they, they're much more likely to be a high quality customer, and by what I mean by here is Sam Walton used to say imagine you have 1000 raving fans all saying positive things about you. And if they're doing that, then you don't even need advertising, right, and this is a quote from, you know, start with why by Simon Sinek, so if you want to read the book to give yourself an understanding of communication, and even structuring your business. That might be a good place to start.
Now with that said, I personally have used this before and that's why I wanted to talk about it today because it's something that I've seen a lot of entrepreneurs, ask questions about it, and I thought I could answer it, and the questions could be, you know, I've just created this business, how do I promote it.
And really the first place to promote it is the people closest to you.
And if they want buy, then take, then do the work for them for free, because the chances are they will love it so much they won't stop talking about it.
Look, if someone is talking about your work they're essentially selling your business to other people for you, they're selling your work for you, it's like having a salesperson who's going around talking about your business, except this part. It's coming from their heart, how well you treat them how good they felt how proud they are.
And, look, if you can showcase the work you did for them online that's even a big powerful bonus because showcasing what you did for them online, means they can go and brag about the work that they have online so if it's photography, those photos if they're on your website they'll go and brag and look I'm on this side, I look at how I look like it's, there's a sense of pride, there's a sense of, you know, there's just a sense of gratitude from a very deeper level. If that's the word I'm gonna use there, but it could be anything that you did for them if you can showcase it for them on their website then becomes a way for them to bring for your traffic. Right. They say, give, give and you know you receive.
The more you give, the more you receive, or something along the lines of those. And so, but it all starts with asking, you know, asking them if you can offer them your service for free. Right. And you can always be started as fun. You don't have to start it from a transactional point of view, especially if you're uncertain because for a lot of business owners, sometimes we feel uncertain.
During the first few days of our business we feel like, you know, we're not really sure exactly how it might run out. And so if we uncertain, then just, it's easier to start it as, hey, I can do this check this out and then just deliver the work for them, and then see what they say, listen to what they say. See how that takes you. But the thing is the law of diffusion will kick in and the idea is this. If they love it so much and they resonate with you, chances are do attract other people who are going to benefit from you.
Right. And as you go as you build up then you can always move this structure into something that you want it to be so the business can take shape as it goes, right, but it starts by first offering your services, and asking them if it's something you can get them, and you don't always have to start you can start from just catching up and then seeing how it goes. So that's that. On this episode, I hope you got value from it. And I hope you will use this to get your first 1000 clients high paying clients.
And aside from that, thank you so much for tuning in on this episode you can find the notes for this episode again at Herbetmarketinghelp.Com, or you can go to the virtual, you can go to virtual entrepreneurs website.com where you can find the notes to this episode, and all the other previous episodes. Aside from that, I want to thank you again for tuning in on this episode, And I will talk to you on our next episode. As always, have a wonderful evening.