Have you ever wondered what you are doing wrong?
Today I'm going to share with you the three most deadliest mistakes, small business owners. What that essentially damages the first impression, before the jump and get started in your business properly.
And the goal of this is that you are essentially able to, you know, leverage your knowledge and position yourself as the go to expert in your marketplace. Join me on this episode of the virtual entrepreneur I am your host, Herbert innocent, and today I'm going to be sharing with you. As I say the three deadly mistakes that small business owner, make that damages the first impression. If you're new to this podcast, a very warm welcome.
And this is the go to podcasts for entrepreneurs who see their business as a vehicle for change, and I bring you the tips, tricks, and the big secret, the how tos and the success stories, the success knowledge from entrepreneurs around the globe, without saying. On our previous episode we talked a little bit about marketing, and in particular one of the biggest things we focused on a previous episode was that for small business owners, sometimes, you know, You wonder, do you need a marketing plan.
And so, we covered a few things such as how to get clients faster. And, you know, to get into the market faster and more profitably as you get in there, because if you're running your ads and if you're, you know, doing all this marketing, but you don't have a plan for it. You don't really have a clear picture on the cost and the benefit.
And so you don't have a good analysis to see if you are going to get a return on all that investment, right. And so, we covered a little bit more in that and if you didn't get a chance to listen to that episode I want you to stop this episode, go back and listen to that one, it'll give you a tonne of value.
And then when you finish, you can come back to this we'll still be here. Look, they're really the big reason behind this is this, you know, if you don't do it. Imagine having to face your friends and tell them your business didn't succeed, we closed it out, right, and this is the cost of not doing things, you know properly is that your business doesn't survive. And so you can also find the notes from that episode at Herbert marketing help.com So that is h e r b e r t marketing help.com
Now let's jump into today's episode where we can start talking about the deadliest mistake that entrepreneurs make, and the first one is designing your own website or designing your own graphics for your website like a logo, and, like, you know graphics for causes, and all these things are essentially building your own website, and the big mistake here is not so much that you built your own website if you're good at building it by all means go and do it. But if that is not your expertise.
If you had never built a website in your life before, or if you are just getting started and you built it, the chances are you don't know what you're doing and see, you may build it, And it may look like beautiful website, but your website has a purpose. Do you know what the purpose of your website is because if you don't know what the purpose of your website is then you have built something that doesn't work, it looks good but it doesn't work.
Just because a car looks like a car, it doesn't mean it's a car, right, just because something looks like a car doesn't mean it's a car. What I mean by this is if it's, if it can't do its job if it can't drive you moving from place A to place B using the typical mechanisms that they called us, then it definitely isn't a car, right, if it needs track to move, then it's not a car because a car should never need a track right wings to move, then it's not really a car, so you need to be asking yourself, in terms of your business and your website that you've built, right, you have spent a lot of energy, obviously.
But what is the purpose of it because for a lot of business owners, they have a website, but their website doesn't have a purpose, and some of the greatest examples I've seen are people just talking on their website about all these things that they love doing, and you're looking and you're wondering. Oh, okay.
So, like, a website is just their profile. Essentially they've turned it into a profile of them, not them as an expert but them as a person, and something that is a very difficult thing to you know to say to other people, but it's the truth is that your clients are the people coming to you what they don't really care about you, they're looking for a solution that's why they're there, they're looking for a specific solution.
And you talking about yourself, if your website doesn't have a purpose, then obviously they're in the wrong place, even if they're the right client for you, but they are in the wrong place because they're not getting what they want.
But something powerful to think about it's a mind shift. And so for you as a business owner, you need to realise that you have skills that you're very good at and skills that you're not very good at skills that you're horrible at, and you need to go and find someone else who is good at those. It's going to be worth a while, because if they do a really good job for you, then all suddenly you have two things that are really good right, you have something that works, and you have the skills that are really you're good at and then you can start delivering those.
So that's a very powerful mistakes and it stops a lot of entrepreneurs because clients simply don't think you're serious, they don't think, and even if you're very good at your expertise, like you're super good, but if you do a terrible job at telling people that who they then they want see, they won't believe you they want, take the necessary action that you want them to take.
So consider the thing that you've done yourself and ask yourself, What was the purpose without being, and does it do its purpose and the best way to test right how do you test it. Is it and bring it, if it's designed to bring it. Is it bringing you business because if it's not, then your website has failed, right, if it's not bringing your business, it says failed, is it.
If it was positioned as an expert if it's not then it has failed. And remember, it's not your opinion that matter is the opinion of the customer their opinion of the dream that matters. So you need to think about these things.
So that's powerful and most costly mistake, it's a really deadly mistake because if your first impression is damaged, you can't go bad, it's just gonna get worse, right, it never like that was the chance to impress the client that you can serve them and if you didn't do that very well, then everything else just go downward spirals down, but here the second mistake that business owners make that really really really damages their, their, their business brand, or what they're trying to do is they talk about themselves on their website, and simple this is. You know people just saying about all these things they love and do, and that's great, but so what, who cares.
And this is what I'm learning from the expert look, I took this journey here as an individual entrepreneur to go and learn how successful businesses are built right, how successful entrepreneurship works. And one of the biggest things that it starts with, it starts with a conversation, and for conversation, to work, to parties must both agree and be interested in that conversation. And for the clients to be interested in that.
They are constantly asking what am I going to get from this. And so they are looking at what you present and asking themselves What am I getting from this, but if you're talking about yourself getting anything. I hope that paints a picture right, so like you come to me to my website and I start talking about, you know I love running. I love, you know, I love hiking. I really I really am good at mountain biking, and just taking a walk in the woods, and I can keep going, telling you these things but also suddenly you're like why am I here. It's a waste of my time, right, as in you as a client.
You asked me you're saying it's a waste of your time. So, you need to present yourself as the expert, and one good tip to go about this that I've learned. Superb is essentially just say, Well, my background is an engineer, right.
And what this means for you is when I am looking at the systems that you have in place because that is one of the most fundamental thing in a business is you need to have systems in place that will guide your, your decision making your operation, your messaging, and what that ultimately means is that you are getting all my experience from building systems and all my experience from bet from building F from learning from corporate marketing, learning from all the bits that are getting mention of these to essentially allow you to benefit your system in place, and your marketing follows this system that is designed for your particular business. Right.
And so here is an example but what I mean when I say that is, I may have a little bit about me to tell you what I've got. But I frame it as what means for you what it brings to you, how it benefits you. Anyway, without diving too much deeper into that is as just a simple example that I've seen that works really really well when talking about yourself, especially in the bio section for a lot of people in the buyer they say they're this they're this they're this, and then they say, okay, cool.
Then you walk away. You say cool and you walk away because, yeah, it's just that it's just cool, but it doesn't benefit the clients in any way.
So, that's one of the things there that a lot of business, marketers make and then the last deadly mistake that a lot of entrepreneurs make is they use cross fingers and hope strategy, which is the same as writing strategies to make them work so they don't work. Biggest thing that I'm seeing in business, is the Crossfield Pope doesn't, right.
And what I mean by the cross fingers in hopes is, you know, they'll try and just set it up and hope that it's going to work, they will, they will know. Right, they will think they understand that, and they will think that by not acting, they get the results but here's what I can tell you that I'm learning.
The cost of inaction. Do you know how much it costs you, not to act in your business, not thinking well I haven't paid money for it, congratulation you haven't paid any money for it, and you also haven't made any money either. That is an option.
Haven't made any money. And as you go on you realise that your business is just spending money because you have to keep some of these things running right. If you have a small team, you have to keep paying them if you have services and websites and all these other processes for the business you're paying for those things so you're still spending money. So the cost of inaction is your business is shrinking. Right.
And how much is that by how much do you know, right, so this hope and pray the crowdfunding hope technology, it doesn't work because it doesn't, and it's a very deadliest of all because it doesn't show you just how terrible, or how bad things are performing. It doesn't show you. Nobody ever, you know you don't jump out take action.
It's like procrastination, right, for a lot of people procrastination doesn't hurt them immediately at least, right, but just because it doesn't hurt immediately doesn't mean you are not ruining a lot of opportunities, you're not ruining, you know, the future that you could have built you're not ruining by not starting, you don't know just how much of a damage you're doing so for example if you're procrastinating to quit smoke, or if you're procrastinating to start that project, or if you're procrastinating, to spend time with the people you care about.
You may not be feeling the immediate pain but, you know, the damage is just expand is just getting bigger and bigger and bigger, to the point where it's a tipping point and there's no coming back, right. So that's all I do here, that's the whole idea that, you know, using a cross fingers and hope strategy for your business is you don't see how healthy your business is and by unhealthy I mean, you know your business.
You could treat it like a healthy, being that it needs to be constantly growing moving and all these all these parts. And when you're not monitoring those you don't know just how many how well or how well you are not doing, you are doing, right.
So, Dennis Mr for 2020 Build yours when you have no skills or no expertise in that area whatsoever. The second one is just talking about yourself is from what I'm learning doesn't work, it doesn't work, it's never has worked properly. But if you get one relation. And then lastly, not having proper tested systems that are guaranteed to get the result.
So those are the three. Yes, Mr.
Value visa vie to reflect on some of the things that you may have considered maybe mindset. A bit to the next level, our environment, and seeing how those shift, and the better you adapt to that, the better for your bills, the better for the people you serve the better for your family because you can always provide for them. The last thing you want is to go home and tell them you know, you have to close your business, you can't keep it up anymore. Right. So, with that said if you need the notes for the episode, go to Herbert marketing help.com And if you have questions or have any.
You can just contact me at firstname.lastname@example.org set from that thank you so much for tuning in. On this episode, and I will talk to you next episode of the virtual entrepreneur.