I started my sales career in 1990, right out of college. As a bored inbound order-taker for a Fortune 1000 company, I began to ask my callers questions about their transactions and why they were purchasing specific products. I learned a lot about our clients' needs and how they used our solutions. I began to offer more appropriate products for their specific needs, that in many cases had a huge impact on their businesses. By the time I was 24 I was training an entire call center on how to evolve from order takers to a sales solutions team.
I was soon promoted to the field when I fell in love with sales. I loved interacting with my prospects and clients and I got great joy from helping them succeed. What I didn't love was the cold calling.
I recall sitting across from a client, staring at his overflowing Rolodex, thinking if I could get my hands on it for 20 minutes I could identify who he knew that I wanted to meet, ask for introductions and never have to make another cold call. But in 1992 it wasn't politically correct to say "Mr. client, can I thumb through your address book".
Three decades later, that is what we have with LinkedIn. The ability to search and filter our network's connections, identify who they know that we want a conversation with, and leverage our relationships for introductions, referrals, and permission to name-drop.
And that is just the tip of the iceberg!
There is no better, more effective tool for your sales efforts than Linkedin, especially in today's remote working environment. And, my team and I are excited to guide you to Master LinkedIn for Social Selling to grow your business. (Both the free version and Sales Navigator)
Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.
As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and
leverage clients and networking partners for warm introductions into qualified buyers.
In addition, Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.
I'm always looking for new and exciting opportunities.